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Home > Sex Tech > The Sex Tech Companies Venturing Into Equity Crowdfunding

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Home›Sex Tech›The Sex Tech Companies Venturing Into Equity Crowdfunding

The Sex Tech Companies Venturing Into Equity Crowdfunding

By Future of Sex
April 15, 2023
3131
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Here are the brands with ongoing, successful, or failed equity crowdfunding campaigns. 

Often turned away from traditional financing options like business loans or venture capital, sex tech startups are turning toward alternative forms of funding. One of those is equity crowdfunding.

Equity crowdfunding is a process where people can invest in an early-stage unlisted company in exchange for equity in that company. These campaigns can accept smaller amounts of money (e.g., $100-200) and are hosted online on platforms like Seedrs or Wefunder.

More and more sex tech brands are announcing equity crowdfunding campaigns. To help others gain more insight into the current landscape, we’ve compiled a list of ongoing and closed campaigns (with varying outcomes).

We’ll update this list as we come across campaigns. If you have an addition to our list, please tweet at us or send an email to editor [at] futureofsex [dot] net.

Feature image source: RODNAE Productions


Ongoing campaigns

Clue

AboutClue is a reproductive health company known for its period-tracking app. The company has also rolled out Clue Birth Control, an FDA-cleared digital contraceptive, and Clue Conceive, a fertility-focused product.
PlatformCrowdcube
AnnouncedApril 2023
NotesThe campaign isn’t officially open yet. Potential investors can pre-register their interest on Crowdcube and learn more on the Clue website.

Morari Medical

AboutMorari Medical’s objective is to restore confidence in male sexual health by eliminating the embarrassment and frustration of premature ejaculation. The company has developed wearable technology, specifically a patch for the perineum, worn during intercourse and can help delay ejaculation.
PlatformWefunder
AnnouncedSeptember 2022
Amount raised$637,282 (as of April 7, 2023)
Number of investors248 (as of April 7, 2023)
NotesMorari’s founder and CEO, Jeff Bennett, was quoted in our Future of Sex Expert Series on equity crowdfunding.

Successful campaigns

Killing Kittens

AboutKilling Kittens is a sexually liberated social network. Members use the platform to connect with like-minded people, improve their sex lives through education, and engage with brands and content.
PlatformSeedrs
Last fundedJune 2022
Amount raised£2,392,742 (from 4 campaigns)
Number of investors1358 (total)

Lips

AboutLips is a social media and commerce platform that provides a safe space online for women and the LGBTQIA+ community to express themselves openly and honestly.
PlatformWefunder
Last fundedNovember 2021
Amount raised$87,706
Number of investors145
NotesLips’ Head of Community, Val Elefante, was quoted in our Future of Sex Expert Series on equity crowdfunding. Read Elefante’s full response.

Lovely Inc.

AboutLovely produced wearable sex toys for couples. Its silicone penis ring was designed to provide additional stimulation through vibration.
PlatformCrowdway
Last fundedJune 2017
Amount raised1,640,000 PLN

MakeLoveNotPorn

AboutMakeLoveNotPorn.tv is a crowdsourced, user-generated video-sharing platform showcasing real-world sex with a revenue-sharing business model for contributors.
PlatformIFundWomen
Last fundedAugust 2018
Amount raised$54,934
Number of investors311

MysteryVibe

AboutMysteryVibe creates award-winning and doctor-endorsed sex toys, including the wearable Tenuto 2 penis vibrator and two bendable devices called Crescendo 2 and Poco. Its sex toys can be controlled on a smartphone app that enables you to create custom patterns.
PlatformSeedrs
Last fundedApril 2021
Amount raised£352,684
Number of investors640
NotesThis campaign was referenced in our Future of Sex Expert Series on equity crowdfunding.

Platanomelón

AboutPlantanomelón aims to become a sex-positive movement by normalizing sexuality and breaking down taboos through education. It is the leading brand of intimate wellness and erotic toys in Spain.
PlatformCrowdcube
Last fundedSeptember 2022
Amount raised€276,170.62
Number of investors584
NotesThis campaign was referenced in our Future of Sex Expert Series on equity crowdfunding.

Pureeros

AboutPureeros is an e-boutique and online magazine for women’s pleasure and intimacy, on a mission to revolutionize the sexual wellness market.
PlatformCrowdcube
Last fundedJune 2019
Amount raised£104,680
Number of investors162

The VDOM

AboutThe VDOM is a medical-grade silicone “cyber penis” that can be worn by all genders. It’s accompanied by a Bluetooth-connected app for remote, hands-free control.
PlatformIFundWomen
Last fundedApril 2021
Amount raised$10,079
Number of investors49
NotesThe VDOM teased the potential for a second equity-based crowdfunding campaign alongside the seed funding announcement.

Unsuccessful campaigns

Lora DiCarlo

AboutBefore shutting down, Lora Dicarlo‘s mission was to destigmatize sexuality with products that were engineered to be inclusive, user-friendly, and mind-blowing.
PlatformRepublic
Year2021
Amount raised$1,723,766
Number of investors3,339
NotesDespite its success, Republic withdrew the campaign and refunded all the investments. The company pivoted to a Series A before ultimately shutting down operations in late 2022.

Pillow

AboutPillow is an intimacy app that gives lovers tools to rekindle their passion.
PlatformWefunder
Year2018
Funding goal$110,000
NotesPillow’s founder Darren Smith was quoted in our Future of Sex Expert Series on equity crowdfunding. We also covered the campaign when it initially opened in early 2018.

Future of Sex

Launched in 2011, Future of Sex has grown to become the world’s leading publication on how technology is changing human sexuality, today and tomorrow. It provides deep, insightful coverage of the edge of sex technologies and possibilities, including sex robots, remote sex, immersive adult entertainment, human augmentation, virtual sex, as well as dating and relationships.
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