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Home›Sex Tech›Mindful Sexuality and Audio Apps Are Just Getting Started in Health Niche

Mindful Sexuality and Audio Apps Are Just Getting Started in Health Niche

By Ola Miedzynska
January 13, 2022
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Sexual health apps are poised for more mainstream acceptance as sexual wellness trends globally.

Ola Miedzynska on sexuall wellness

As part of our ongoing Future of Sex Expert series, Ola Miedzynska, CEO and Founder of SxTech EU, shares what she expects is in store for sex tech in 2022.

There are plenty of pleasure products on the market, but still too few that empower us to understand and explore our sexuality. Satisfying and mindful sex starts well before purchasing a sex toy; it starts with our mentality, setting, and environment.

The silver lining to the pandemic has been a shift in priorities involving emphasis on sexual health and wellness. When the world stopped for a brief moment, people seized the opportunity to align with their sexual needs, desires, and fantasies, perhaps for the first time.

Sexual wellness is trending globally, which presents an unprecedented opportunity for platforms and applications dedicated to sexual health to thrive and gain traction.

Sexual wellness in your back pocket

The last few years have seen a sharp increase in mindfulness apps and audio apps dedicated to sexual health and wellness, apps like Dipsea, Rosy, Lover, and Ferly, and apps that offer erotica, therapy, and/or general improvements on sex and intimacy.

These apps make sexual wellness and guidance accessible and help normalize the conversation popularized by people’s extra time during lockdown.

Many of these apps have partnered with pleasure products and companies to offer a solution to creating an environment that promotes healthy sexual exploration from home safety. This is only the beginning of a new trend of sexual wellness in your back pocket that is positioned to become as mainstream and as widely accepted as fitness apps and other health apps on the market.

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Ola Miedzynska

Ola Miedzynska is a sex technology and health entrepreneur, startup consultant, sex tech hackathon advisor, and feminist. Ola’s career has centered around the technology industry for over a decade, everything from early-stage startup development to consulting.

From augmented reality to wearables, she realized the technology industry lacked an inclusive perspective. Ola launched the first German Sex Tech Hackathon to elevate the innovations and ideas of women and marginalized folx that are historically lacking in research and development.
Given the success of the hackathon, Ola went on to become the founder and CEO of Sxtech EU—the only annual conference dedicated to the innovation of technology inside the sex tech industry.

Sx Tech EU strives to promote business and technical innovation in the Sex Tech industry by presenting and discussing the latest trends and future possibilities and developing a community of professionals changing the industry landscape.

Since 2019, Sxtech EU’s agenda has been represented by 75% of the female entrepreneurs and professionals from the sex tech and femtech industries. Through her significant contributions, she actively supports technological transformation in building a global ecosystem around two burgeoning industries—sex tech and femtech. She is currently Berlin-based.
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