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Home > Sex Tech > Beauty Will Blend Even More into the Sexual Wellness Industry

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Home›Sex Tech›Beauty Will Blend Even More into the Sexual Wellness Industry

Beauty Will Blend Even More into the Sexual Wellness Industry

By Polly Rodriguez
December 31, 2021
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Three predictions for 2022 from Unbound CEO Polly Rodriguez.

unbound sex toys

As part of our ongoing Future of Sex Expert series, Polly Rodriguez, CEO and Co-founder of sexual wellness company Unbound, shares her predictions for the sex tech industry in 2022.

Product safety and consumer protection

With the recent passing of ISO 3533, I think the majority of the industry is genuinely excited to see formalized standards when it comes to vibrator, dildo, and insertable products' materials and manufacturing processes.

Having this standard is an amazing first step that will continue to hold manufactures and retailers accountable when making claims around body-safe materials. Now that the ISO standard is instituted, I'm hopeful that brands will continue to do the work of educating consumers on the vital importance of using body-safe materials.

Sexual wellness as part of the beauty vertical in mainstream retail

As the category continues to erode the taboos that have plagued it (and wrongly so) for far too long, we're seeing mainstream beauty retailers start to build out their wellness vertical, within the more traditional vertical of beauty and makeup, to include vibrators, lubricants, and accessories.

I think this is an amazing shift in both finally accepting the category as part of a holistic definition of wellness, but also because of what it says about the definition of beauty—that beauty is inclusive of wellness, and sexual wellness is an important component of overall wellbeing. 

  • Ollie Glow in the Dark wand vibrator from Unbound.
  • Ollie Glow in the Dark wand vibrator from Unbound, glowing green in the dark.
The Ollie Glow in The Dark magic wand vibrator from Unbound shows off its green glow.

But still the industry faces massive hurdles and barriers

I don't foresee the supply chain issues getting easier any time soon, with shipping and freight forwarding continuing to double and triple in both timeline and cost. In addition to supply chain woes, we still face the unwavering discrimination of not allowing sexual wellness brands to advertise or even exist on the majority of social platforms.

I'm hopeful that if we continue to raise our voices that we'll eventually see change, but it's disheartening to still see sexual wellness accounts shut down on social media every single day. 

Tagsfutureofsexexpert

Polly Rodriguez

Polly Rodriguez is the CEO & Co-founder of Unbound, a sexual wellness company that designs body-safe vibrators, lubricants, and accessories.

Rodriguez also started the Women of Sex Tech, a support and networking group set up in response to the barriers faced by her and other entrepreneurs trying to build sexual wellness businesses.

The inspiration for Unbound began while she was recovering from colorectal cancer and undergoing radiation treatment that left her menopausal at 21. Wanting to reclaim her sexuality, she tried to buy her first vibrator but the experience left her feeling queasy. She soon realized the need for intimacy products created for women by women and sold using a sex-positive approach.
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