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Winning Love by Daylight: Sailor Moon Becomes Safe Sex Advocate

November 29, 2016

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Japan’s beloved anime character fights STIs.

While some might think promoting safe sex with a cartoon character is a frivolous idea, the use of Sailor Moon actually shows that Japan is taking the fight against sexually transmitted infections (STIs) very seriously.

RocketNews24 reported that the Japanese Ministry of Health, Labour and Welfare has announced a partnership with the iconic anime heroine, created by Naoko Takeuchi, to promote safe sex among young adults.

Tweaking Sailor Moon’s famous “In the name of the moon, I will punish you!” line to “If you don’t get tested, I will punish you!” (it probably reads better in Japanese), her image will be used on a whopping 156,000 flyers and 5,000 posters that’ll be targeted at young women all over Japan.

The campaign is also partnering with an impressive list of organizations, including the Japan Medical Association, the Japanese Foundation for Sexual Health Medicine, the Japanese Society for Sexually Transmitted Diseases, and the Japan Foundation for AIDS Prevention.

condoms

But posters and flyers are only part of Sailor Moon’s battle against STIs. For (and this joke is just too easy to pass up) male magic wands, they are also releasing 60,000 special heart-shaped packages with a condom—as well as Sailor’s new battle cry.

The spread of sexually transmitted infections, as RocketNews24 points out, has been on the rise in Japan. The rate of infection is now 4.3 times higher than in 2015. Justifiably alarmed by this public official in Japan picked Sailor Moon as a way of reaching women in their early teens to their 30s.

We can only hope that Sailor Moon will inspire people all over Japan to join in her battle against STIs—and that, perhaps, other countries will do what the Japanese authorities have done: look at the seriousness of the problem and use a clever, and hopefully effective, way of educating people on the importance of safe sex.

Or, as the English language lyrics to the show puts it:
[box type=”shadow”]

She will never turn her back on a friend,

She is always there to defend,

She is the one on whom we can depend,

She is the one named Sailor Moon!

[/box] Image source: Ministry of Health, Labour and Welfare

M. Christian

M.Christian (they/them) loves nothing better than exploring the intersections of sex and technology—and speculating on the future of both. A highly regarded erotica writer they have six novels,12 collections, 100+ short stories, and 25 anthologies as an editor to their name. Their non-fiction regularly appears in many sites, but they're most proud of being a regular contributor to Future of Sex.

Of their erotic fiction, Tristan Taormino said that “M.Christian is a literary stylist of the highest caliber: smart, funny, frightening, sexy—there's nothing [they] can't write about… and brilliantly.”

Reflecting their unique ability to sympathetically and convincingly write for a range of genders and sexual orientations, their stories have appeared in multiple editions of Best American Erotica, Best Gay Erotica, Best Lesbian Erotica, The Mammoth Books of Erotica, and others. Their collection of gay erotic fiction, Dirty Words, was a finalist for the Lambda Literary Award.

While a majority of their stories have been collected into books like Dirty Words, their fondness for combining sex and science fiction is clearly evident in collections that include Rude Mechanicals, Technorotica, Better Than The Real Thing, Skin Effect Effect, Bachelor Machine, and Hard Drive: The Best Sci-Fi Erotica of M.Christian.

As a novelist, M.Christian’s versatility is on full display with Running Dry, The Very Bloody Marys, Brushes, Painted Doll; and the somewhat controversial queer BDSM/horror/thrillers Finger's Breadth, and Me2.

M.Christian has worked on the industry’s production side as an Associate Publisher for Renaissance E Books and as a Publisher for Digital Parchment Services. The latter dedicated to celebrating the works of science-fiction legends such as William Rotsler, Jerome Bixby, Jody Scott, Arthur Byron Cover, Ernest Hogan, and James Van Hise.

Covering topics like BDSM safety, sexual education, senior sexuality concerns, queer and gender issues, plus reviewing a variety of sex tech products, M.Christian’s non-fiction has appeared on sites like Kinkly, Tickle.Life, Sexpert, Queer Majority, Sex for Every Body, and—of course—their ongoing work for Future of Sex.

If there’s anything M.Christian enjoys more than writing, it’s teaching. A featured presenter, sometimes with their friend Ralph Greco Jr, at national sex and BDSM events, they have lectured on kink play (with an emphasis on safety), polyamory, boosting sexual creativity, and erotica writing--for beginners or those wanting to go pro.

M.Christian is a cohost on two popular sex-education podcasts: Love’s Outer Limits with Dr. Amy Marsh and Licking Non-Vanilla with Ralph Greco, Jr.