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Home > Robots > Newest SVEDKA Fembot Ads Bring Retro Feel to Future Sex

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Home›Robots›Newest SVEDKA Fembot Ads Bring Retro Feel to Future Sex

Newest SVEDKA Fembot Ads Bring Retro Feel to Future Sex

By Damon Brown
March 9, 2013
3379
1

New SVEDKA fembot ads to push retro tech and future sex.

The SVEDKA vodka robot brought her curves to the alcohol TV and media campaigns in 2005. As we reported, the Swedish company was ahead of its time in its sexualization of robots. Now SVEDKA has two new commercials, showing that the sexy robot campaign is still pushing our buttons.

The first features the fembot dancing to the 1983 Midnight Starr hit “Freak-a-zoid”. The second has the fembot walking around an abstract city and, later, taking off on a lipstick rocket ship.

What we find most fascinating is SVEDKA’s old-school approach to technology. For instance, the second clip has the fembot talking on a first-generation cell phone – the kind that are shaped like a brick and weigh about five pounds. The first clip is even more obvious with its ode to the post-disco decade. (SVEDKA may also be giving a nod to the original “Freak-a-zoid” music video featuring a nerd programming the virtual woman of his dreams.”

char_feng_image42-fembot

image source: Svedka

Why go retro as opposed to a hyper-realistic, uncanny valley approach available today? I think SVEDKA is trying to appeal to our idealized view of the future, not our modern view of now. In the eighties and earlier, we believed the new millennium would bring flying cars, jetpacks and even fully-sexualized robots into the mainstream. Consider the early sixties cartoon The Jetsons and its visions of the future. It seems the farther back we go from our modern era, the more optimism we have as far as what’s possible tomorrow. The new SVEDKA campaign has us go back so we can remember being optimistic about how robots would change our lives for the better – sexually and otherwise.

Perhaps SVEDKA realizes that the sexualized robot is already a reality, so the best way to appeal to us is with the fantasies of yesterday, not the realities of today. We will say this: It certainly is entertaining.

Damon Brown

Damon Brown is a distinguished best-selling author, public speaker, and coach to nontraditional entrepreneurs.

He co-founded the #1 Apple app Cuddlr, a social-meeting application where strangers living within walking distance could meet for casual, platonic cuddling. In 2015 he sold Cuddlr, just a year after its launch, jump-starting the platonic connection industry. The app had 200,000 users and was featured on both the covers of The Wall Street Journal (WSJ) and the New York Times.

Damon is the author of 19 books including Our Virtual Shadow: Why We Are Obsessed with Documenting Our Lives Online (2013), Bring Your Worth: Level Up Your Creative Power, Value & Services to the World (2019), The Bite-Sized Entrepreneur (2016), The Ultimate Bite-Size Entrepreneur (2017), The Productive Bite-Sized Entrepreneur (2016), The Balanced Bite-Sized Entrepreneur (2017), and The Passive Writer: 5 Steps to Earning Money in Your Sleep (2018).

He holds a master's degree in Magazine Publishing from Northwestern University and sits on the board of the American Society of Journalists and Authors. His media clients include Blizzard Activision, Western Digital, TEDx, Al Jazeera America, Academy of Nutrition and Dietetics, and GWC. He has been featured in several newspapers, magazines, and online publications including Playboy Magazine, New York Post, AARP Magazine, and CNN.

Damon is also the founder and developer of So Quotable (SoQuo) that aims to capture quotes in real life. SoQuo has been featured in the TED Book "Our Virtual Shadow" and its quotes shared by TED, Al Jazeera America, and other media organizations.

Damon is a notable TED Talk Speaker delivering presentations like "The Positive Power of Observation" in 2014 at Whistler, British Columbia, Canada, and "Why You Should Strive for Good Enough" in 2018 for TEDxToledo.

His passion to help side hustlers, solopreneurs, and other non-traditional entrepreneurs led him to start his column "Sane Success" in the leading American business magazine, Inc. As a columnist on Inc. Magazine, Damon explores how ambitious entrepreneurs can thrive without destroying their personal relationships or sacrificing their health.
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