Gender-Neutral Sex Tech and Wellness Are Here to Stay
Four experts explain why the trend towards gender-neutral sexual wellness is more than just a fad.
Over the last few years, gender-neutral sex tech and sexual wellness brands have begun making waves in an industry that is dominated by gendered marketing.
Companies like Cute Little Fuckers and enby, created by nonbinary people for people of all gender identities, have found success selling products that aren’t designed for any one sex or gender identity.
Future of Sex spoke with sex tech and sexual wellness experts to find out if they think genderless products are here to stay.
Step Tranovich, CEO and Founder of Cute Little Fuckers
“This trend away from strict gender marketing in the adult toy world will absolutely continue.
“People want products that they relate to, and strict gender-neutrality is the safe middle ground that is equally appealing, and unappealing, to all.
“As people continue to have more full and unique experiences of gender, so too will the marketing campaigns of successful toy companies be filled with gender experiences that go between and beyond the strict parameters companies & culture has been stuck in for decades.
“To this new majority of shoppers, gender-neutral will feel uninteresting, and the old gender lines will feel antiquated if not just repugnant. I believe gender-expansive marketing will dominate the future of adult toys.”
Rachel Braun Scherl, Co-Host of Business of the V Podcast and Managing Partner & Co-Founder SPARK Solutions for Growth
“I believe society is making great progress in understanding that male/female penetrative sex is only one of many options of activities and choices of partners.
“As our societal awareness, openness and understanding of the ways in which people engage in intimate behavior becomes more inclusive, I think the range of options of sex toys will continue to increase.
“Designers and marketers are listening more intently and the products will reflect those interactions.”
Megwyn White, Director of Education at Satisfyer and Certified Clinical Sexologist
“Marketing and creating sexual wellness products that expand the perception around gender is crucial.
“Everyone is unique and cannot fit into one particular category, which is why it’s important to be considerate of all consumers and not generalize. Gender-neutral pleasure products create a more inclusive space and encourage important conversations surrounding sensuality and access to pleasure.
“Sexual wellness companies are great resources, as they have the power to spark conversations and help fill in the gaps of people’s education.
“Companies should recognize the true value of incorporating products that blur the lines of gender, as it helps individuals focus on their desires and experiences, while limiting shame.
“It’s important to recognize that consumers pick up on a brand’s thoughtfulness and consideration, which creates brand loyalty and lasting trust.”
Maxine Lynn, Sex Tech Intellectual Property Attorney
“I have noticed the gender-neutral sex toy trend, and I think it is wonderful for inclusion.
“Rather than having to identify with a gender to choose a product, people can explore without having to fit themselves into the ‘traditional binary.’”
