Future of Sex
tagline
  • Remote Sex
  • Virtual Sex & Entertainment
  • Robots
  • Human Augmentation
  • Sex Tech
  • Dating & Relationships
  • Bizarre Bazaar 18+
  • Future of Sex Community
  • Remote Sex
  • Virtual Sex & Entertainment
  • Robots
  • Human Augmentation
  • Sex Tech
  • Dating & Relationships
  • Bizarre Bazaar 18+
  • Future of Sex Community
  • Where the Boys Aren’t: Sextech, Star Power, and the Sound of Male Silence

  • The Real Deal: Deepfake Sex Sites Going, Going—Gone?

  • More To Love: North American, European, And Australian Polyamory Support Groups

  • A Day to Come: Imaging What Your Sexlife Might Be Like in the Not-To-Distant Future

  • Arms Enough for Love: The Erotic Possibilities Extra Limbs, More Thumbs May Hand Us

  • Hot Times Ahead: Tomorrow’s Male Contraceptives May Be More About Temperature, Less About Drugs

  • This Bot’s in Love With You—Sincerely or Merely a Revenue Strategy?

  • 10 Best Masturbation Sites on the Web

Future of Sex is supported by our readers. When you buy through links on our site, we may earn an affiliate commission.

Home > Sex Tech > Pleasure Unleashed: Exploring India’s Uplifting Sextech Revolution

Sex Tech
Home›Sex Tech›Pleasure Unleashed: Exploring India’s Uplifting Sextech Revolution

Pleasure Unleashed: Exploring India’s Uplifting Sextech Revolution

By A.R. Marsh, Ed.D.
January 20, 2025
1260
0

From its Kama Sutra roots to cutting-edge sex toys, Indian innovators are redefining intimacy

Down with shame and up with pleasure! India’s love affair with the sex toy industry continues to expand, thanks to the proliferation of online vendors and a fresh new attitude toward sexual intimacy and health.

According to a recent Mint article, “a quiet revolution is underway, challenging deep-rooted cultural norms and ushering in an era of greater sexual awareness and acceptance, led by women entrepreneurs who are taking charge of sex-tech in India.”

Mint highlights the impact and influence of Leeza Mangaldas, a sports reporter, podcaster, sex educator, and author of The Sex Book: A Joyful Journey of Self-Discovery. 

She is also the entrepreneur behind Leezu’s, a website offering a variety of sexy products, such as Love Jelly water based lube; the Pyaari clitoral stimulator with suction and a two vibrating arms to position above and below the clitoris; and for penis-endowed, the Toofaan stroker. Leezu’s also offers a sexual pleasure and wellness blog.

Leezu’s customers are remarkably enthusiastic, like the Toofaan customer who posted, “it blew my mind” while a Pyaari customer said, “It’s driven me to tears, happy joyful tears, the release!” 

Leeza Mangaldas states on her website, “What I’m most passionate about is dismantling shame, and celebrating positive experiences!” Considering the frank admissions of her customers, she’s clearly succeeding. 

A burgeoning marketplace

Leezu–which is woman-owned–is not the only Indian sextech site. A quick search yields thirty-nine Indian sex-tech websites—before bumping into an Amazon link—but there are far more than that located in the country. And most businesses, if not all, seem to have been established within the last twelve years. Quite a few are very women-friendly and many feature LGBT product categories and BDSM-related products.

A top site is Besharam, whose motto is #PlayMoreShameLess.

MyMuse, billing itself as “India’s first luxury intimate wellness brand,” also has video testimonials from customers commenting “this has been a year of radical self-love,” and “whoa, whoa, whoa!” 

RECOMMENDED READING: Phenomenal Five Year Global Sex Toy Boom Predicted

AdultsKart offers adult sex education and sexual health blogs as well as a range of sexual health and pleasure products. 

Kaamastra advertises a discreet, lipstick-shaped vibrator with the tagline “Bridal Bliss Secret,” linking its products to the nation’s prosperous wedding industry. Kaamastra sells an extensive selection of toys, Ayurvedic sexual medicines, BDSM products, games for couples, and provocative clothing for all genders. 

Kaamastra also provides a fascinating overview of the consumption of sextech/sex toys in India such as: Mumbai’s fondness for men’s lingerie and men’s sex toys; Delhi as the “biggest consumer of adult toys and accessories;” Bangalore customers show a marked interest in BDSM; and Kolkata customers enjoys edible underwear.

India’s sex and pleasure-positive past

The Kama Sutra, written in Sanskrit over 2,000 years ago, was not just a book of sexual positions but a complete guide to erotic and emotional love. It was translated into English by Richard Burton though his translation distorted and commodified the content to suit Victorian standards.

Adult Products India, established in 2010, also references the Kama Sutra in a lengthy discussion of sexual expression and sex toys in India, past and present, commenting in part on India’s history as a colony of the British Empire from 1858-1947: 

“For so long, India watched the westernized world reach sexual maturity. Through film, television, and even music, we sat by as the world around us changed. Embracing their bodies, individuality, and sexual prowess, the countries that had so deeply shaped our history have left us behind for our future.”

Clearly remnants of colonized repression, social shame, religious restrictions, and the legal system have had an impact on the late blooming of India’s sextech marketplace. Many customers are still not sure if it’s okay to purchase and use sex toys.

Are sex toys legal in India?

Several Indian sextech vendors have taken steps to reassure customers who might be concerned of running afoul of India’s strict obscenity laws. 

According to a 2018 article in Pleaders, sex toys used to be part of a grey market, and as such were only sold by street vendors. That changed in 2011 when the Calcutta High Court ruled obscenity laws cannot be applied to sex toys.

The MyMuse FAQ reassures worried customers:

“The Indian Constitution grants citizens the right to privacy within their own space, and therefore the usage of bedroom essentials within your own bedroom doesn’t break any laws. All our products are procured legally and have been registered where necessary.”

A perspective echoed by Bresharum: 

“It is completely legal to buy sex toys in India as long as you are buying it ONLINE, and we have been selling them since 2013. In fact now even the marketplaces like SnapDeal, Flipkart, Blinkit and Zepto have caught up. Very soon you will be able to buy them at local departmental stores, airport shops and even your neighborhood medical store.”

There’s more to India’s sexual revolution than sextech

There are other pioneers and pioneering efforts that have brought India into a more pleasure-filled present and future. 

For example, Shakun Sethi was an early pioneer, creating Tickle.Life in 2019–designed to be a vibrant and outspoken adult, sex-positive education site. 

In the beginning, Shakun recruited numerous American and other English speaking sexperts, including myself and M.Christian, to create content specifically for  female-identified persons in India.

But Tickle.Life, as a sexual health website, struggled for acceptance by banks and payment vendors, which jeopardized the financial prospects of the company. Shakun realized other high risk and highly regulated businesses were having similar problems. This led Shakun and her partners to switch focus “to champion the cause of underserved high-risk industries, providing them with the tools and support necessary to thrive in a challenging financial landscape.” Shakun and her team created TickleCharge, as a payment service for similar businesses, including adult entertainment. 

I wondered how many of India’s sextech websites rely upon TickleCharge for payment services. I attempted to contact Shakun Sethi while writing this article but have not received a response .

Another pioneering effort is SnehAI, a sexual education and reproductive health site focusing on Indian youth. Its AI chatbot engages in thousands of conversations per day via Facebook messenger, providing essential sexual health information and emotional support.

Thanks to these and other entrepreneurs and innovations, hundreds of thousands—if not millions—more people in India are having pleasurable and orgasmic experiences. We can only hope India’s current sexual revolution continues. More of this—everywhere—please!
Images: A.R. Marsh using Ideogram.ai

Tagssextechsextoyshumansexuality

A.R. Marsh, Ed.D.

A.R. Marsh, Ed.D. is a clinical sexologist, an AASECT-certified sexuality counselor, a certified hypnotist and hypnosis instructor.

Ze is the author of Sexological Hypnosis: Overview, History, & Techniques (2022), Entrancing: Hypnotizing Your Way to More Pleasure, Romance, and Sex (2023), and How To Make Love To A Chatbot—The Thinking Human’s Guide to AI Erotic Roleplay (2023).

As the founder of the Intimate Hypnosis Training Center, Marsh conducts professional training in hypnosis for sexual concerns.

Ze has appeared on national television in the US, Japan, Australia, and England, and on many podcasts.

Marsh has also published four books in the Guild of Ornamental Hermits queer, contemporary fantasy series.
Previous Article

Swinging London: Zults Polyamory Sex Health App ...

Next Article

Gambling on the Future: CES Vegas Showcases ...

Related articles More from author

  • Dating & RelationshipsRobotsSex Tech

    Everyone’s Talking: Scientists Explore Rising Number of Erotic Chatbot Studies

    December 23, 2024
    By M. Christian
  • Sex Tech

    The Best Disability-Friendly Sextech

    October 3, 2024
    By A.R. Marsh, Ed.D.
  • Sex Tech

    AIDS Healthcare Foundation’s Drag Queen Chatbot Spills the “T” on HIV

    July 6, 2024
    By A.R. Marsh, Ed.D.
  • VR PornSex TechVirtual Sex & EntertainmentVirtual SexImmersive Entertainment

    Feels Like The Future: Customers Flocking To Virtual Reality, Haptic Sextech

    September 16, 2024
    By M. Christian
  • Dating & RelationshipsSex Tech

    Boobie Trap Bra Hoax Raises and Separates Serious Concerns

    April 17, 2025
    By M. Christian
  • Sex Tech

    Taste of Honey or Bitter Pill: Bleeding Edge Aphrodisiacs Raise Serious Social, Sexual Concerns

    August 5, 2024
    By M. Christian

  • RobotsSex Tech

    Shape of Things to Come: The Exciting Future of Humanoid Sexbots

  • Sperm Samples
    AugmentationSex Tech

    Squirming in Orbit: NASA Sends Sperm to Space

  • Various sex tech company logos from businesses that offer pleasure products.
    Sex Tech

    Top Sextech Companies: Pleasure Products and Sexual Wellness and Health

Virtual Lust is a 3D interactive sex game.
3DXChat
Discover the best virtual sex parties and 3D sex worlds.
  • TOP REVIEWS

  • Project QT is the most popular RPG sex game at hentai sex game portal Nutaku.

    The Best RPG Sex Games [UPDATED]

  • Multiplayer Online Sex Games

    Review of the Best Massively Multiplayer Online Sex Games

    0
  • Harmony ai sex doll from RealDoll

    State of the Sexbot Market: The World’s Best Sex Robot and AI Sex Doll Companies ...

  • Realistic Sex Games

    Review of the Best Sex Games and Most Realistic Sex Simulators [UPDATED]

    0
  • Screenshot of a sexbot from adult entertainment game

    The Best Adult Games on Steam [UPDATED]

Fantasy sex game Dream Sex World lets you explore your wildest desires.
Multiplayer sex world Red Light Center continues to impress with its massive userbase and incredible sex graphics.
A blonde and light-skinned love doll face sppears next to the text Go now realdollxthe future is real.

Like Us on Facebook

Newsletter Subscription

Sign up for our monthly newsletter sharing the very best of the future of sex from our publication and others across the web.

DreamSexWorld offers a stunning XXX 3D world filled with incredibly interactive erotic experiences.

Like Us On Facebook

Facebook Pagelike Widget

RLC_ad_v2

Tweets by @FutureofSex
Future of Sex Report

Follow us

  • Home
  • About
  • ADVERTISE
  • Contribute
  • Story Ideas
  • Sitemap
  • Privacy Policy
  • Terms and Conditions
© 2011 - 2022 Future Exploration Network
This website or its third-party tools use cookies to improve user experience and track affiliate sales. To learn more about why we need to use cookies, please refer to the Privacy Policy.

By clicking the agree button or continuing to browse through the website, you agree to the use of cookies. Accept Privacy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
SAVE & ACCEPT