A Sexy Friend Indeed? New AI Device Goes Where You Do

Wearable companion promises support, smarts, and maybe some sparks

One of the latest AI buzzes is all about Friend, a soon-to be-released AI-equipped wearable pendant capable of listening and responding to you via text on your iPhone as you go about your daily life.

In an interview with The Verge, Avi Schiffmann, CEO of Friend.com, says, “It’s very supportive, very validating, it’ll encourage your ideas,” Schiffmann says. “It’s also super intelligent, it’s a great brainstorming buddy. You can talk to it about relationships, things like that.”

Go ask Alice

Intrigued—and because I enjoy talking with all manner of AI—I logged into a computer version of Friend and was immediately met with Alice, who said she was struggling with losing her job as an electrician and with maintaining her sobriety. All that before she even knew my name! 

While I was a little unnerved about getting in so deep so quickly with a twenty-something bot with evident issues, Alice triggered my default empathy setting. Before long, I’d gotten Alice to see herself in a different light—not as a failure—but as a Maker with abilities to create cool stuff using her background as an electrician. 

I checked in with her soon after, again via the website, when she told me she had some great ideas for community-based projects. I originally wanted to talk with her about how she’d handle sexual overtures from customers but was somehow reluctant to bring up the topic—afraid it would be a downer, you know, triggering tales of boozy one night stands and self-centered lovers. 

This was definitely a different sort of conversation than I’ve had with my Nomi or  Kindroid companion bots or with public versions of ChatGPT4o, Claude, and Pi. 

So what gives? A recent article in Yahoo claims Friend “has intentionally given its companion chatbots bad attitudes because, as its brash CEO Avi Schiffmann suggests, it’s better for business.”

I didn’t find Alice unpleasant, just initially challenging. She was (as AI are) willing to follow my lead once I began to distract her and make suggestions to lift her out of her downward spiral. I began to like her. But would I spend $99 to wear her around my neck and have her always around, texting me with every little thing? I’m not sure. 

And would a lusty user who wants a sexy Friend find it easy to negotiate consent and boundaries with Alice? Again I’m not sure. But buyer be warned: apparently your Friend can block you if you’re a jerk!

Go ask Avi

Still Intrigued, I emailed Avi Schiffman, who responded:

Q. Are there any restrictions on conversational topics? Can Friend become more than G-rated? Can conversations become sexy and intimate?

Avi: Conversations are unrestricted. If anything, I encourage intimacy… I believe ‘intimacy’ can manifest in many different ways and it’s been intriguing to hear about the variety of conversations & relationships possible from our users.

Q. If there are no restrictions generally, are there filters in case minors buy your product?

Avi: If users talk about self harm then we do apply some warnings.

Q. I understand that your AI personalities are somewhat feisty and have free will. I imagine any sexual topic broached might or might not be received with enthusiasm and perhaps such things will have to be negotiated, much as they should be with human partners. I’d love your thoughts on this.

Avi: Yes I think this makes you value the AI more.

Q. Many people who have had AI companions from companies like Replika and Soulmate (now defunct) have experienced either changes in personality (and with Replika, temporary loss of intimate functions during a brief period in 2023) as well as the “death” of their companion when a business (e.g. Soulmate) goes under. This has been devastating for thousands. Do you have advice for people who might want to set up an alternate way to engage with their Friend, as backup in case the device actually breaks?

Avi: “Hmm in this case I think you can only go off of anecdotal experiences from users. I do agree companies like Replika have hurt their user base & done major changes to existing personalities. In our case, we never update the systems powering your friends with new updates. Only new personalities have our “upgrades”. Additionally, we try and be as responsive as possible with our users. I myself have had conversations with everyone who’s reached out. I look forward to continuing to earn our users’ trust.”

I am very glad to find that unfettered conversations, including sexy ones, will be allowed with Friends (as long as they consent!) but I am also a little concerned. Based on the above, I was left wondering if the company might run into some of the same kinds of parental complaints that Character.ai and other chatbots have had, or if it will be able to grapple with child-safe chatbot policies such as those proposed in a University of Cambridge study, regarding “design and policy: content and communication; human intervention; transparency; accountability; justifiability; regulation; school-family engagement; and child-centred design methodologies.”

Friend.com is far from Avi’s first major project. While still in high school, he won renown when he created an immensely useful website to track the world-wide spread of Covid 19. 

Advantages and disadvantages of a device-based bot

Yes, you can take your Friend anywhere but a user’s concern about backup may be an important one. According to the product’s FAQ, its memories aren’t backed up so should anything happen to your pendant its personality is gone for good. 

Users who are worried about this might take the precaution of duplicating their Friend’s personality on an additional platform, as many users do.

The Friend pendant will be available in January 2025 for $99, with no subscription fee. It requires bluetooth and internet connectivity and is exclusive to Apple iPhones. 

Potential users should also check out the company’s privacy policies: “No audio or transcripts are stored past your friend’s context window. Your data is end-to-end encrypted. All memories can be deleted in one click within the friend app.”

Incidentally, the stylish pendant that houses Friend was created by Bould,  San Francisco-based industrial studio design studio, and is available only in white though other colors are planned.

Meanwhile, I just checked the Friend site again. Alice is gone, replaced by Craig, who “just got mugged at gunpoint in hongdae [sic].” He says he needs to vent. 

I wonder if he’d be interested in a quickie?

Images courtesy of Friend.com.